Morrissey's Tokoroa
Morrissey’s Tokoroa is an iconic independent clothing store that has been in business for 45 years. It is unique in that a small business has lasted for over 40 years, and in this day and age of the internet, that a brick-and-mortar businesses can survive against the avalanche of internet buying that fills courier vans around the country.
Morrissey’s has moved and grooved as the market has demanded, originally a grubby old menswear store servicing the forestry town of Tokoroa has now become the store that sells everything from handbags to skateboards and a whole lot in between. Originally opened by local rugby legend Brian Morrissey, it is now in the hands of Larry, Tokoroa’s unofficial Mayor. The store has been and still is based on the strength of great brands and quality merchandise.
Partnerships have been forged with many labels that have endured over 30 years of business. The customer base of Morrissey’s now stretches into 3rd and 4th generations of families that have offered unwavering support over the store’s lifespan. These loyal locals are now backed up by many destination shoppers who travel far and wide to visit Morrissey’s. The unique product mix offers a different look than the run-of-the-mill mall stores, a mix that includes several labels under one roof, normally spread between 4 or 5 city stores.
A warm South Waikato welcome is offered to everyone who walks in through the doors, as well as a familiar port of call for all the Tokoroa residents who have moved away from the hometown they so loved back in the day. A visit to Morrissey’s for a Tokoroa tee or hoody is a guaranteed must when visiting the whanau. Representing Tok with a Tok High Hood or an Old Pub tee back in the new home is a badge of honour done by thousands worldwide. Morrissey’s gives the ex-residents a point of familiarity with the ever-changing face of the town.
The legendary service offered by the team within the store is also reflected in the service offered online. Goods are dispatched rapidly, and every step will be taken to please the customer. This website is moving and grooving like the business, so make sure you sign up for the newsletters and promotions to keep in the know about what’s going on and what’s on offer.